DRM Labs/Funnel Presentation
Help me learn your Business
Questions
What type of advertising do you currently do?
What type?
What is the cost?
Do you budget for advertising and Marketing
How do you Market your Restaruant
What is your familiarity with Social Marketing?
Are you personally particapating in socal media, i.e., facebook/twitter?
What are your competitors doing to Market their Restaruants?
Evaluate your Customer Marketing Funnel
Identify your Customers
Email List Growth
Text Messaging Enrollment
Engage Patrons in a Person Way.
Communicate with your Customers
Facebook
Twitter
Mobile Marketing
From DRM Labs to Your Patrons Via Cell Phone
Email Marketing
Enrollment Cards
Internet Review Sites
Yelp
Urban Spoon
City Search
Implement Social Media Marketing Campaign
GOALS!
Repeat Patrons
Share With Friends
Facebook
Twitter
Get New Business
Get Great Reviews
Urbanspoon
City Search
Yelp
Rewards Program
Guest Perspective
Desire to Return
Sense of Membership (Pride)
Sense of Value
Sense of Belonging
Operator Perspective
Adds Value
Increases Sales
Minimal Investment
Easily Managed