Simply Sign In is a simple system for authentication which achieves the following goals.

We want to safe guard the privacy of end users who register for IT products/services. The identity of the person is revealed to the IT Product/service, only when the person voluntarily declares it. Not because he/she had not choice but to provide email address during registration
We want to disconnect the use of email for sign-ups/sign-ins. Emails; we strongly believe, should return back to its original use: Communication between known people
We want to reduce the friction and time that an end user goes thru before he/she can enjoy using an IT Product/service. Users of our system can enjoy using a new accounts literally in a minute or so. There is no "confirmation" loop
We want to reduce the use of passwords; and even eliminate their use completely. At the same time, we want to give the flexibility of giving the developer the choice on what strategy they want to adopt
We want to reduce Sock Puppets* appearing on the Internet.
We do not want IT Products/services to exchange notes with each other and target the same person for unwanted commercial messages
We want to reduce the coding considerably for software developers. There are lot of nice IT products/services that do not get launched because they find setting up such highly privacy protected membership system hard

*"Sock puppet" also known as Sybil accounts are fake accounts taken by a person, usually with devious intent. Often done by scoundrels and mischief mongers to spread lies/fake news etc. Sock puppets reduce the quality of discourse and reduce credibility of a service; as such fake accounts would lead to lot of noise. Sadly, there are some IT products/services that do not care if a user takes an account multiple times. For example; Facebook may not particularly care if a 40 year old man is taking another account there as a fake 25 year old beautiful girl. They just want more eyeballs into which adverts can be pushed. But there are many IT products/services that do NOT come up whole heartedly as this issue of sock-puppets have not been properly addressed. We are one of the first to do so.

Caveats

It is impossible to completely eliminate sock puppet accounts; but we give a stiff resistance to individuals who want to quickly setup fake accounts.
It is also impossible to fully isolate accounts (as the IT Product/service can share 3rd party cookies with each other) but using our system developers will have more work to do; in order to sneak up on their users like this.

SimplySignInFAQ