Marketing
by
yashhh
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Center mind map
Collapse/Expand all nodes
Birdview
Toggle birdview
Full screen
Marketing
Product
Price
High
Low
Promotion
Placement
Advertising
Online
On paper
Innovation
Originality
Usefullness
Customers
Ethnicity
African or afro-american
Caucasian
Hispanic
Asian
Native american
Age group
Children
Young adults
Adults
Elderly
Gender
Male
Female
Competition
State of other companies
Competetive strategy
Undercutting with low prices
Using high prices but delivering good quality
Creating a product that is better than competitors
Decrease of profits
Lower spending
Potatntial cutting of costs by firing employees
Research
State of the market
Strong
Weak
Customer needs and wants
Ansoffs Matrix
Market penetration
Same Product
Same Market
Market development
Same Product
New Market
Product developement
New Product
Same Market
Diversification
New Product
New Market
SWOT
Strengths
What a company execls at, what a product is good at
Weaknesses
Flaws in the product/company
Opportunities
Ex. A competitor going out of business
Threats
Competition, failing market