Content Strategy
by
Richardlol
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Content Strategy
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Created by - Richard Sheffield with the help of many. Thanks.
Business
Content Monetization Strategies
Paywalls
Premium Content
Syndication Strategies
Subscriptions
Micro Payments
Licensing
For Internal Use
For External Distribution
Project Validation
Validation of Quoted Content Development Scope
Validation of Quoted Content Development Time
Validation of Quoted Content Development Budget
Technical
Web Content Management
Input Template Development
Output Template Development
Workflow Definition and Creation
Content Migration
WCMS System Selection Consulting
WCMS Training
System Admin and Troubleshooting
Application Content Requirements Participation
Application Content Development
Static Content in the Application
Dynamic Content Read from XML Into the Application
Content Migration Planning
Getting Content to the Developers
Setting a Migration Schedule
Content Code Editing
HTML
XML
PHP
Flash/Flex
CSS
Technical SEO Issues
URL Structure
Code to Content Ratio
Internal Linking and Indexing
Redirects and 404s
Web Metrics and Tracking Conversions
Tracking Page Views
Analyzing Low Traffic Pages
Establishing Conversion Events
Tracking Conversion %
Converting Source Content from One Format to Another
Manual Coversion
Automated Conversion
Process
Workflow Definition
Work Assignment and Tracking Process
Business Approvals for Content
Legal Approvals for Content
Translation Workflow
Translation Verification
Emergency Communications
Defect Collection and Tracking
Content Governance
Records Retention
Archiving
Retiring Content
Compliance Verification
Change Management
Business Process Reengineering
Continuous Process Improvement
Editorial
Style Guide Development
Style Guide Enforcement
Copy Editing
Editorial Calendar
Maintenance Plan
Project Planning
Define Content Effort, Size, and Scope
Validate Content Dates and Milestones
Track and Report Content Milestones
Managing Writers and Editors
Hiring
Timesheets
Evaluation
Training
Representing the Content Group in Mgt. Meetings
Training New Managers to Run the New Processes
Document New Processes
Conduct Training
Structure
Metadata
On-Site Search
Off-Site (Google) Search
"Findability"
Tagging
Semantic Web
Taxonomy and Content Grouping
Categorization
Lexicography
Content Presentation
Readability
Scannability
Creative
Writing
Proposal Writing
Content Development
Writing for SEO
Wireframe Copy
Copy Deck
Proof and Copy Edit
Page Table Development
Interviewing SMEs
Ghost Writing/Blogging/Tweeting
Maintain the Content Matrix
Error Messages and System Notifications
Email
Notifications
Email Marketing
Downloadables (PDFs)
White Papers
Case Studies
E-books
Scripts
Video
Demo
Online Press Releases
Media Kit
Content Analysis
Existing Content Analysis
Competitor Content Analysis
Content Gap Analysis
Content Inventory
Content Audit
Create the Content Matrix
Content Ecosystem Analysis
External Factors
Market Acceptance
Competition
Brand Impacts
Legal and Regulatory Restrictions
Internal Factors
Content Development/publishing tools
Governance Tools
Staff Readiness
Author Readiness
Reviewer Readiness
Source Content Datascape
Locating Source Content
Evaluating the State of Source Content
Corp. Political Analysis
Sponsor Involvement and Support
Dependence upon Rival Organizations
Existing Editorial Process Analysis
Strategic Consulting
Establishing Voice and Tone
Content Marketing Recommendations
Content Type Selection
Video
Flash
Static
Blog
Creating Guidelines and Policies
Compliance Checking
Social Media
Creating Guidelines and Policies
Compliance Checking
User Generated Content
Writing for SEO
Establishing Best Practices
Training
Tracking and Measuring
Content Development Consulting
How to Set Up an Internal Content Department
Vendor Management (Managing External Content Resources)
How to Think Like a Publisher
Linking Campaigns and Pay-Per-Click
Messaging
On-Site Messaging and Banners
Off-Site Messaging and Banners
Messaging Calendar and Planning
Performance Tracking
Created and maintaned by Richard Sheffield
with help from many. Thank you!
www.web-content-strategy.com
http://www.web-content-strategy.com