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How do marketing strategies evolve as a response to changes in customer preferences?

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My mind map shows the marketing strategies that evolve as a response to changes in customer preferences. I have included the innovation,the awareness to external environment, the existing markets vs the new markets, the market vision and mission statement effectively. I added a brief description to each of the branches. Some approaches to strategy will be to, increase profitability, make sure to complete a project under budget and gain more market share.