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Six Ways To Get Leads For An eCommerce Site

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Lead generation, in its simplest form, is the use of methods designed to increase the number of prospective buyers, or "leads." After an organization has acquired an audience that is primed for conversion, it may begin the lead generation phase of inbound marketing. This should happen after the campaigns have aired and prospective leads have been drawn to your website, social media, or chat platform.

How can an online store's marketing manager improve its lead-generating strategies to increase sales? Methods to attract potential customers are outlined below.