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You should also simultaneously plan for its promotion on your company website and social media. You can also promote the website with an email campaign. Further, if your business has a blog, share updates throughout the website development process to keep people engaged and enthused. Having a website for your product or business is an essential aspect of online marketing. The audience who is surfing or visiting your page will be aware of the services you offer. Web design is critical, as it affects the perception of the customers regarding your services, products, and brand.