Complete plan & Journey for potential App user
by
ZENNITE
Mobile Apps do offer multiple benefits for your business, but essentially can help you build stronger relationship with your customers. Here are the main benefits: a) Visibility b) Reach c) Speed d) Profitability e) Engagement/Communication. Drawing a complete and effective customer journey experience mapping is the first strategic step - it must be deeply rooted in your user/audience research. This mapping will allow to see and capture the complete experience that a user/person might have with your product or service. You need and must document the full experience from the customer’s perspective to the initial product design.
Ex: What they’re thinking before using/buying it? How they are doing? How they feel about it? Why and When they will try it, etc.
We always use emotional/experience maps to help us understand the end-to-end experience a customer has with the brand.
To make it perfect add headers 1-7 on top then you can had below left hand-side the rows "Their Thinking" "Action" and below Present and future interaction.
Note: You can (free) download our mobile content strategy pdf document. www.consultantstohelp.co.uk/resources
Ex: What they’re thinking before using/buying it? How they are doing? How they feel about it? Why and When they will try it, etc.
We always use emotional/experience maps to help us understand the end-to-end experience a customer has with the brand.
To make it perfect add headers 1-7 on top then you can had below left hand-side the rows "Their Thinking" "Action" and below Present and future interaction.
Note: You can (free) download our mobile content strategy pdf document. www.consultantstohelp.co.uk/resources